Hamza Kessou

Hamza Kessou is an integration engineer and the founder of Repliq. For nine years, his job was to make systems talk to each other, spot where they broke, and understand how the pieces fit together. That technical lens now sits at the core of his audit method.

GEO grew out of an older passion for artificial intelligence. Following the progress of generative engines closely, he watched a deeper shift take shape: users no longer just search for links, they ask an AI for recommendations. A brand can rank perfectly on Google and still be invisible in those answers.

With Repliq, he puts his engineering background to work on this new kind of visibility. Where tracking platforms only measure an absence, his audit identifies the precise technical cause and turns it into an action plan.