ChatGPT audit for business: what exactly is measured?

What is a ChatGPT audit for a business?

A ChatGPT audit, or AI visibility audit, measures whether a business appears in generative engine answers when a user asks a question related to its activity, and identifies the precise technical cause of every absence.

The question is no longer just "do I rank on Google?" but "am I cited when ChatGPT, Perplexity or Google AI Overviews answer in my place?". A business can rank first on Google and be invisible in those answers: the two measures do not overlap.

What does a complete AI visibility audit contain?

A complete audit scores the site out of 100 across six weighted dimensions, tests real queries on the main AI platforms, and delivers a prioritized action plan.

• AI citability and visibility (25% of the score): your actual presence in the tested answers.
• Brand authority (20%): Wikipedia, LinkedIn, reviews, third-party mentions.
• Content quality and E-E-A-T (20%): experience, expertise, authoritativeness, trustworthiness.
• Technical foundations (15%): crawler access, rendering, performance.
• Structured data (10%): schema.org, entities, sameAs.
• Platform-by-platform optimization (10%): ChatGPT, Perplexity, Gemini, AI Overviews, Bing Copilot.

Who is this kind of audit for?

For any business whose customers ask an AI questions before buying, and for marketing or SEO agencies that want to offer this analysis without building the expertise in-house.

Repliq delivers the audit white-label: the partner agency hands it over under its own brand, with its logo, without any mention of Repliq. Two real examples are freely available: the Novotel audit (in French) and the Figma audit (in English).

What deliverable do you receive?

A report of about a dozen pages: executive summary, detailed score, AI crawler access status, findings ranked by severity, and an action plan across three horizons.

Every action is rated by effort and impact, from this week's quick win to this quarter's strategic initiative. The goal: your team (or your client's) knows exactly what to fix first.

Frequently asked questions

Does a ChatGPT audit also cover the other AIs?

Yes. A serious audit tests ChatGPT, Perplexity, Google AI Overviews, Gemini and Bing Copilot: selection mechanisms differ between platforms, and a site can be visible on one and absent from another.

How much does an AI visibility audit cost?

Repliq works with a partner pricing grid: a single audit with no commitment to start, then decreasing monthly plans. The detailed grid is available on the Pricing page, on request.

Does the audit modify our site?

No. The audit is a read-only analysis based on public data. It delivers an action plan; implementation stays in the hands of your team or your agency.